Monthly Archives: September 2014

Ads Stats

I haven’t started experimenting with different ad networks yet and use standard solutions in my apps: AdMob (banners and interstitials for iOS and banners for Android) + iAd (only banners for iOS). Since Android versions of apps appeared very recently, I have a reliable stats only for iOS.

Ads are mediated through AdMob with the “Optimize AdMob Network” option checked. It results in a much higher number of impressions and higher eCPM for AdMob than for iAd, but I found that this scheme generates the greatest income. It’s important to remember that AdMob works everywhere, while iAd is available only in 16 countries.

Below, I show the Ads Stats for a typical week in August-September. There are always daily fluctuations in income with Saturday usually being the best day.

The numbers are self-explanatory for those in mob dev business. My 46 apps bring about $150 and 140k impressions a day. Fill rates are very high and the cost per click is about 15 cents. Of course, these number may vary between apps and countries. Here is the stats for the most profitable app Flags of the World (AdMob banner, AdMob interstitials, iAd banner):

Banners are shown constantly interchanging AdMob/iAd while interstitials are shown after every 15 questions. I’d like to point out that there is an in-app-purchase to remove ads for $0.99 and thus all these stats may be slightly disturbed comparing to actual app usage.

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Financial Report – September 2014

All important apps have been rewritten for Android and now I have 46 apps on the Apple App Store (iOS) and 38 apps on the Google Play Store (Android).

Here is my income from Jan 2014 (about $15.5k so far):

In January, I was earning on average $3.5 a day. Since August 20, my daily income haven’t fell below $150 / day. Total income in August is $4,198. This amount is comparable with my salary that I had 2 years ago as a chemistry postdoc at Berkeley.

75% of money are from showing ads and only 25% from sales and in-app-purchases (next week, all my apps can be downloaded for free).

The most profitable are Geography apps, such as:

50 US States (iOS, Android) $2,532 (16.5% of total income).
European Countries (iOS, Android) $2,098 (13.6%).
Flags of the World (iOS, Android) $1,448 (9.5%).

Localization into 9 languages was a very clever decision. United States accounts for 28.4% of total income, Germany 10.9%, Russia 8.8%, France 6.7%, and so on.

The Google Play store is very different from the Apple App store in download trends, search optimization and algorithms. By now, the income from Android apps is just $15.29 but it is constantly growing and I’m just in the beginning of understanding this platform.

Many thanks to everyone who supports me. I will be glad to answer your questions and hear your suggestions how to improve my apps.

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Filed under Android, Developer Blog, Finance, Geography

Chemical Substances

While I am busy with Android, my 47th iOS app Chemical Substances has been approved (after 10 days waiting for review). This is the collection of quizzes on 200 most basic chemical substances: both organic and inorganic. With the beginning of an academic year, I see the growing interest to my chemistry apps.

The English description of the game is the following:

Learn 200 chemical substances that are studied in introductory and advanced chemistry classes:
* systematic and trivial names
* structures and formulas
* organic, inorganic, and organometallic compounds
* two different quiz modes
* 100 easy and 100 difficult chemicals

*****
And it appears simultaneously on the Google Play:
Get it on Google Play

Acknowledgements:
icons for buttons were downloaded from iconmonstr or were created with Font Awesome.

Thanks!

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Important Geography Apps on Android: Flags of the World, 50 US States, and European Countries

Three geographic apps that are performing very well on iOS (my top three apps of August in terms of income) are now available on the Google Play Store. And they are absolutely FREE, without in-app-purchases and questions / modes closed behind paywalls.

Flags of the World (Android)
Get it on Google Play

50 US States (Android) got a new mode Time Game. And all questions are free now.

Get it on Google Play

And finally, European Countries (Android) with a new neater icon.

Get it on Google Play

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